About Us

Who We Are

Rydell Chevrolet was founded by Leonard Rydell (1913-2000) who started in the car business in the 1940's in Montgomery, Minnesota. In 1954, at Chevrolet's request, he moved to Grand Forks, North Dakota to operate the Chevrolet dealership. Leonard had many strongly held business and personal philosophies that served him well. These philosophies, known as "Leonardism's," help guide our group through our daily business and personal decisions.

In 1976, Leonard sold the business to his son, Wes. Under Wes' direction, Rydell Chevrolet converted to the one price, no hassle, and no haggle pricing policy that is in still in place today. In subsequent years, Rydell Chevrolet added Cadillac, Oldsmobile, GMC, Pontiac and Buick franchises to their lineup in Grand Forks. In 2005, Rydell added the Saturn brand to our model lineup in Grand Forks. Over the years, some industry brands have come and gone.

In 1980, Leonard and Wes helped one of their managers purchase a dealership in Mandan, North Dakota. Their goal was to help that manager eventually own the dealership outright. The plan worked and Leonard and Wes have repeated the process with Randy and Rita Romanoski in 1990, when they purchased Sheboygan Chevrolet Chrysler. Since that time, 27 years later, the dealership has been fairly successful. To keep the dealership's customer based philosophy true when Randy decided to retire, it was only fitting he sell the dealership back to the founding group. The Rydell Group has now grown to over 83 dealerships in 17 states and continues to grow to this day. Today's brands in the Rydell group across the states include Chevrolet, GMC, Buick, Cadillac, Ford, Honda, Nissan, Subaru, KIA, Toyota, Volkswagen, Chrysler, Mitsubishi, Dodge, Jeep, and Ram.

Sheboygan Cadillac

3400 South Business Drive
Sheboygan, WI 53081
Sales 800-731-7015
Service 920-449-1079
Parts 920-214-5503
Monday 8:30AM - 7:00PM
Tuesday 8:30AM - 7:00PM
Wednesday 8:30AM - 7:00PM
Thursday 8:30AM - 7:00PM
Friday 8:30AM - 6:00PM
Saturday 8:00AM - 5:00PM
Sunday Closed
Monday 7:00AM - 5:30PM
Tuesday 7:00AM - 5:30PM
Wednesday 7:00AM - 5:30PM
Thursday 7:00AM - 5:30PM
Friday 7:00AM - 5:30PM
Saturday 7:30AM - 12:00PM
Sunday Closed
Monday 7:00AM - 5:30PM
Tuesday 7:00AM - 5:30PM
Wednesday 7:00AM - 5:30PM
Thursday 7:00AM - 5:30PM
Friday 7:00AM - 5:30PM
Saturday 7:30AM - 12:00PM
Sunday Closed

WHAT WE BELIEVE

At Sheboygan Cadillac we believe in our Vision Statement "To be so effective that we are able to be helpful to others." It is our goal to be an industry leader in providing unmatched quality in all of our automotive products and services: What we value most? To ensure the success to our business and the well-being of our employees.


The Value of Honesty and Integrity

All decisions are to be made with integrity. Leadership is setting a good example and expecting as much from yourself as from others.

The Value of Individual Responsibility and Accountability

We are responsible to satisfy the needs of our customers for all our products and services. Individual accountability for our own performance and for the quality of our products will show our customers we really care.

The Value of Unconditional Dedication to Excellence

There is no place for mediocrity and half-hearted efforts. We accept personal responsibility for overcoming obstacles and being the very best. We actively choose to excel in every aspect of our personal and professional lives.

The Value of Our People

We have nothing of greater value than our people. We respect the uniqueness of every individual and believe that such an attitude will build a team of confident, creative members possessing a high degree of initiative, self-respect, and self-discipline.

The Value of Cooperation and Communication

Close mutual support of one another is a fundamental tenet. We value open communication and encourage new ideas, realizing that teamwork produces a better employee work environment and enthusiastic customers and suppliers.

The Value of Ongoing Improvement

We don't accept the status quo. Our goal is constant improvement and ongoing education. We believe in providing opportunity for personal, professional, and organizational growth within our company.

The Value of Being Good Community Citizens

We give willingly to and are actively involved in the support of our communities, because they provide us our success.

What we strive to do every day?

  • Exceed our customer' and employees' expectations and maintain their loyalty for a lifetime.
  • Provide an atmosphere that encourages employee and teamwork, integrity and excellence.
  • Improve sales, service and operational standards to ensure long-term market leadership and profitability.

Buy With A Name You Trust

Buying a vehicle is a big decision and we understand that you want to make it the right one. Occasionally, folks make the wrong decision, so we've got you covered. That's why you can't buy the wrong vehicle from Sheboygan. If for any reason you decide that it's not the right vehicle for you, simply bring it back within 7 days for a full refund (7 day return privilege), no questions asked. You also get a 30 day exchange privilege that lets you bring back your used vehicle and exchange it for any other vehicle we have in stock.

We post our very best price on every vehicle 24 hours a day, 7 days a week. No need to go through the back and forth, back and forth hassle of negotiating to get your best deal. And frankly, we are proud of our prices…we know you will like them.

Also, we provide you with a relaxed shopping environment. No matter where you are at in your car buying process, we are here to help. Our friendly, non-commissioned sales consultants are highly trained in helping you find the vehicle that best suits your wants and needs. No worries, no pressure, ever.

Do you have a vehicle to trade in? We want your trade

Many dealers look at trade-ins as a hassle, but not at Sheboygan. We are able to pay top dollar for your trade because we have an outlet to sell it. We have expert trade evaluators on staff that will walk you through the evaluation process, show you how we come up with the value and ensure that you get all the money you deserve. We will actually write you a check for that amount, even if you don't buy from us!

We would love to meet you. Please stop in or contact us today and let us know how we can earn your business.

THE 7 SHEBOYGAN CADILLAC BRAND PROMISES


PRICING

One Competitive Price, Plain and Simple, Always

  • Whether you're 18 or 80, you get the same price, up front, 24/7.
  • There's no need for customers to negotiate with us to get an attractive price.
  • Same competitive pricing, whether on the lot or on the Internet.
  • We always have fair prices representing solid value.

NO PRESSURE

Relaxed Shopping Experience and Consultative Sales Process

  • Relax, our sales team is here to help you make a wise choice and they're paid based on how satisfied you are, not how much you spend or even what vehicle you choose.
  • Our customer-friendly consulting process aims to identify first, the wants and needs of our customers before we present our offerings to them. It is a process to build the customer's knowledge of what choices they have available prior to deciding which vehicle is best for them.

TRADE-INS

Real Cash Value For Your Trade

  • You'll know what your vehicle is worth before you start to shop. It's based on the current market value of your vehicle and doesn't depend on which one you want to buy.
  • We'll pay you that for your vehicle even if you don't buy ours.
  • We have an interactive trade evaluation process designed for the customer to get all of the money for their trade up front without negotiating.
  • We replace negotiation with documentation and proof.
  • We sell more used vehicles than anyone else in the market so we need your trade, thereby we can pay you top dollar to get it.

VEHICLE SELECTION

The Right Vehicles At The Right Time

  • We have the right vehicles in stock, based on what you want, at the best value for your money.
  • Always a wide selection of vehicles to choose from.
  • Various levels of reconditioning. And we are more than happy to share with you what we have done and what we have not done... that's transparency.
  • All vehicles are priced right up front, 24/7 with our very Best Price.

FINANCING

Financial Services For Today And Your Future

  • Competitive financial services to meet your budget.
  • Your choice and your credit history won't change the price of the vehicle.
  • Financial services process aimed at creating the highest value for the customer today and in the future retaining those customers for life.

PEACE OF MIND

You Can't Buy The Wrong Vehicle From Us

  • 7 day money back guarantee on all new and pre-owned vehicles: Bring it back in the same condition it was in when purchased and get a full refund. No questions asked.
  • 30 day exchange available on most pre-owned vehicles: Return your purchase within 30 days and receive the full purchase price towards any vehicle on the lot.
  • Lifetime PowerTrain Warranty...Ask your sales consultant about our exclusive product!

VEHICLE SERVICE

Dependable Service To Meet Your Schedule

  • Our professional team is here to provide you full maintenance and repair services when you want and need them, including Saturdays and Sundays.
  • Extended service hours, nights and weekends.
  • Sheboygan Quick Lube Plus...No Appointment Oil Change/Tire Rotation to save you time.
  • Top notch, customer friendly Collision Center services.
  • Professional service staff that is focused on your needs.